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Podcast

Dan Ariely on Friction and Fuel

In this episode, Dan shares powerful insights on behavior change, writing, and personal growth, introducing the concepts of friction and fuel as practical tools to help creators and change agents overcome resistance and stay aligned with their aspirations.
Lorenz Sell
114 mins

This was one of my all time favorite Sutra Live sessions.  Dan is a master speaker and shares his ideas with eloquence and deep authenticity.

By the time we got to the audience Q and A I was taking tons of notes that are going to help me with my writing.  Dan's approach to developing material for his books is absolutely brilliant.  People in the comments literally said that his insights on behavior change were life changing.

A few months ago, we collaborated with Dan to create a conversational course on Sutra called Friction and Fuel.

The premise of this work is that you can be strategic about how you work with friction (the things that get in the way of your desired changes) and fuel (the things that support your aspirations) in the context of changing your behaviors.

If you’re a creator, a coach, or a leader working on something that’s important to you, this course can help you overcome inertia, build consistency, and stay resilient in your efforts.  

The program also uses our all new AI facilitation feature that surfaces the insight and understanding of participants in a self paced learning format.  We've had over 400 people contribute and the sharing has been absolutely amazing.

The course is totally free and the material is super powerful.  You can register here: https://frictionandfuel.sutra.co

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