In this post, I share a practical framework for crafting a niche and offer that truly lands. You’ll learn why specificity builds trust, how to design offers people feel silly saying no to, and how language and prototyping unlock clarity. Whether you’re a coach, creator, organizational leader or consultant, this is about meeting your audience where they are—with precision, empathy, and resonance.

Core Concept: Creating a Resonant Niche

When you’re building something—whether it's a course, a coaching offer, or a community—the first step is defining exactly who it’s for. And that’s often where the discomfort begins. Because specificity can feel like exclusion. But I want to share something that has been confirmed to me again and again: the more specific I get about who something is for, the more successful it becomes.

That’s the paradox. We think that by trying to speak to everyone, we’re casting a wider net. But in reality, we dilute our message. When we get specific—painfully specific—it feels risky. What about all the other people who might be left out? And yet, when we name the exact kind of person, the exact problem, the exact transformation, something powerful happens: people feel seen. They recognize themselves in your words.

That’s what I mean by creating a resonant niche. Resonance happens when your words land in someone’s world and they feel a yes—not a polite yes, but a deep, embodied yes. Like, “this was made for me.”

Some common pitfalls I see when people are working on this:

• Being too broad: You might say, “I help people feel more joy and alignment.” That sounds nice, but it doesn’t land. It’s too vague. Joy and alignment mean different things to different people.
• Leading with process instead of transformation: People often talk about how they do what they do—breathwork, journaling, Enneagram, whatever. But the person you’re trying to reach probably doesn’t care about your tools. They care about the outcome. They want a result. Sell the vacation, not the plane ride.
• Using clever or poetic language that confuses more than it clarifies: There’s a tendency to get abstract or philosophical—“beauty is the expression of love”—but again, that doesn’t create resonance unless your audience already lives in that poetic space.

The truth is, resonance is born from clarity. From courageously saying: I help this kind of person with this specific problem to get this specific result.

Crafting a Powerful, Clear Offer

Once you’ve identified your resonant niche, the next step is creating what I call an irresistible offer. This idea comes from Alex Hormozi, whose work I highly recommend. An irresistible offer is one that feels so good, people feel silly saying no to it.

Alex defines four key components to perceived value:

1. Dream Outcome – What does the client really want?
2. Likelihood of Success – Do they believe they can actually get it?
3. Time Delay – How long will it take?
4. Effort and Sacrifice – How hard will it be?

When you increase the first two (dream outcome and likelihood of success), and decrease the last two (time delay and effort), you increase the perceived value of what you’re offering.

Think about what you want in your own life. Maybe you want more time, more income, more love, more peace. Now imagine someone says, “I can help you get that thing… faster, easier, and with less risk.” That’s powerful - especially if they seem credible. That’s what we’re trying to create.

And remember—value isn’t only transactional. It can be emotional. Sometimes people feel seen by your message, or they feel a sense of belonging or recognition. That’s value too. Resonance itself is a kind of value.

Examples of Strong Offers

Here’s where it gets fun. I love playing with examples that are a little over-the-top because they help us understand the structure of what makes an offer work.

• “Get your energy back in 30 days without giving up coffee or carbs. If you don’t feel significantly better, I’ll refund every penny."
  ‍→ This has a clear benefit (energy), a specific timeframe (30 days), minimal sacrifice (you keep your coffee), and no risk (money-back guarantee).‍
• “I’ll help you launch your first online course and make $5,000 in 90 days, or you don’t pay a cent."
  ‍→ Again, specific transformation, clear timeline, strong guarantee.
• ‍“Release 10 years of emotional baggage in one weekend using our trauma-informed breathwork and support system—or come to the next one free."
  ‍→ Big promise, short timeframe, emotional resonance, and risk-free.‍
• “Break through your number one internal block in two sessions—or get three more sessions free."
  ‍→ Simple, focused, outcome-oriented.

Now, I’m not suggesting you use any of these word for word. But what I want you to notice is the structure: clear transformation, specific audience, fast timeline, reduced risk, and emotional resonance. When you combine these elements, your offer becomes magnetic.

What Makes an Offer Feel Tailored

When someone comes across your offer and thinks, “This was made for me,” that’s when you know it’s working. But what creates that feeling of precision and personal relevance?

It comes down to four layers of specificity:‍

1. A Specific Audience
   ‍Define clearly who the offer is for—not in general terms, but with real-life identifiers. Instead of “people who want to grow,” think “wellness coaches,” “spiritual creatives,” or “mid-career professionals navigating transition.” The more tangible and recognizable the label, the more trust you build.‍
2. A Specific Problem
   ‍What is the real-world challenge they’re facing right now? For example: “Can’t get consistent clients,” “Overwhelmed by marketing,” or “Stuck in a cycle of undercharging.” The problem should be something they’ve already named to themselves, something that’s frustrating them daily.
3. ‍A Specific Outcome
   ‍Your offer should move them toward something concrete and desirable: “Book 5 clients in 30 days,” “Launch your first paid course,” or “Clarify your message and attract aligned collaborators.” The clearer and more measurable the result, the more compelling the offer becomes.‍
4. Specific Language
   ‍Use their words—not yours. If they say “I just want to feel confident charging more,” don’t change that to “shift your abundance mindset.” Reflect their lived experience back to them in plain, recognizable language. That’s how you build connection and credibility.

When all four of these elements are aligned, the offer feels custom-fit. It signals: I see you. I understand you. I built this for you.

Pricing and Specificity

Here’s something else that specificity gives you: pricing power.

Let’s say you’re selling a generic course called “Learn to Market Your Business.” That might go for $200.

Now imagine you offer “Learn to Market Your Online Coaching Business.” That’s a bit more specific—maybe $500.

But what if you say, “Learn how therapists transitioning to online practice can attract more clients and increase revenue”? That could be a $1,000 offer, or more.

Why? Because it’s tailored. It feels like it was made just for them. The more narrowly you define your audience and outcome, the more valuable your offer becomes. People are willing to pay more when they believe something was created with their exact situation in mind.

Specificity builds trust. It signals: I understand your world. I’ve thought about your problems. I’m not just throwing spaghetti at the wall.

The Role of Prototyping

Now, you might be wondering—what if I’m not clear yet? What if I’m still figuring out who my audience is?

This is where prototyping comes in.

Prototyping is how you get to precision. You don’t arrive at a perfect niche on the first try. You try things. You put out a small offer. You talk to real people. You listen to what resonates.

Sometimes you think you know what someone wants, and then you share it with them and realize: nope, that’s not it. Or sometimes, you try a positioning and people light up. That’s the signal.

So rather than waiting for clarity to arrive before you act, start acting in service of clarity. Make micro-offers. Try new language. Speak to different audiences. See what lands.

Precision comes from interaction. It’s a living, evolving conversation. And prototyping gives you the feedback to dial in the message until it clicks.

I’ve written about prototyping extensively in another blog post here.

The Precision of Language

Here’s one of the most important things I’ve learned: it’s not about how you think about what you do—it’s about how they think about what they want.

You might be deeply committed to inner work, or systems thinking, or transformation. But if your audience is waking up at 3am worrying about money or time or connection, you have to speak to that.

Use their language, not yours.

For example, if you help women connect with their intuition through expressive arts therapy, don’t lead with the modality. Lead with the benefit: “I help women stop second-guessing themselves and trust their inner voice again.”

Language is a bridge. It connects your intention with their reality. The more attuned you are to their world—their words, their pain points, their hopes—the more powerful your communication becomes.

Don’t be afraid to be literal. Don’t be afraid to be boring. If it speaks to them, it works.

Journaling and Practice: Building Your Value Equation

This is where the real work happens—not in your head, but on the page.

If you want to craft an offer that resonates deeply and moves people to say yes, you need to understand their world better than they do. This section is your space to practice that. To clarify not just what you offer, but why it matters—and why someone would be thrilled to say yes.

Start with Your Niche

Who is your dream client?  Not just demographically, but emotionally and situationally. What are they navigating?  Ideally, think of a real person that you actually know.

Use this prompt to clarify your niche:

I help [WHO] with [WHAT PROBLEM] so they can [DESIRED OUTCOME].

Be as specific as you can.

Identify the Dream Outcome

What does your ideal client want more than anything?

Use these prompts:

• What would “wild success” look like for them?
• What are they secretly hoping for?
• What would they proudly tell their friends if it worked?
• What do they not even say out loud?

Write it out in their words. Their dream is your north star.

List the Problems They Face

What’s getting in the way of that dream outcome?

Write down everything they struggle with. Think across the full spectrum—before and after they engage with you.

Prompts:

• What’s frustrating them on a daily basis?
• Where do they get stuck?
• What do they avoid or procrastinate on?
• What feels confusing, overwhelming, or out of reach?

For example, if they want to launch a course: they might be stuck on tech, landing page copy, email sequences, or imposter syndrome.

Get specific.

Reverse Problems into Solutions

Now flip each problem into a concrete solution or support you offer.

If the problem is: “I don’t know what to write on my sales page.”

Then your solution might be: “I provide fill-in-the-blank templates and messaging scripts.”

This is the raw material for your offer.

Build Your Value Equation

Remember, perceived value increases when you:

• Amplify the dream outcome
• Increase their belief they can get it (likelihood of achievement)
• Shorten the time it takes (time delay)
• Lower the perceived difficulty (effort and sacrifice)

Let’s break these down.

Perceived Likelihood of Achievement

Do they believe your offer will work for them?

Prompts:

• How can I build trust and credibility?
• Do I have testimonials or case studies I can share?
• Can I offer a clear roadmap or step-by-step process?
• Can I make a personal success promise or guarantee?

Time Delay

How quickly will they see results?

Prompts:

• Can I offer a “quick win” in the first week?
• Can I fast-track something they usually do slowly?
• Can I provide done-for-you resources or a shortcut?

Examples:

• “Book your first client in 30 days.”
• “Launch your course in a weekend.”

Effort and Sacrifice

How hard will it feel?

Prompts:

• What parts of this journey do they dread or avoid?
• Can I remove complexity?
• Can I provide templates, tools, community, or co-creation support?
• Can I do parts of it with them or for them?

Make it feel lighter. Make it feel doable.

Speak Their Language

Use the exact words your audience already uses.

Prompts:

• What phrases come up in your conversations?
• What are they saying in testimonials, comments, or DMs?
• What do they say they want? Fear? Long for?

Remember: Listen → Translate → Reflect

This is how you create resonance.

Test and Iterate

Language is not a fixed thing—it’s alive.

Try different subject lines, taglines, and headlines.

See what lands. Pay attention to what sparks emotion or action.

You’re not looking for perfect—you’re looking for clear and compelling.

By putting pen to paper, you start aligning your inner clarity with outer expression. The more honestly and specifically you answer these questions, the more powerfully your work will land.

Let this process be living. Let it evolve. Let your offer be a mirror that reflects exactly what someone has been searching for—and didn’t even know how to ask for.

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