I just recorded a live conversation with Sydney Martin talking about the intersection of storytelling and selling.  The conversation was really about listening to and understanding your audience at a deep level.

Sydney shared his approach to interviewing and sense making.  Over the years, I’ve done hundreds of interviews and what Sydney shared gave me so much insight into where I was missing the mark.  

This was one of my all time favorite podcasts.  We go deep and super actionable.  If you’re interested in really understanding why your audience wants to be connected to you - what is it about their relationship with your offering that is meaningful to THEM - then this conversation is packed with awesomeness.

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Sutra Live is a participatory podcast series exploring the power and possibility of relational work in the world.  These conversations unpack the philosophy and practice of bringing people together in heart-centered ways that invite humanity, shared understanding, co-creation, and even societal transformation.

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Bio below…

Sydney Martin is a master of insight that has worked with some of the world's leading entrepreneurs to fine tune their understanding of the emotional drivers of growth behind their companies.  When Pinterest was first taking off, he helped the founders understand why.  When few believed in electric cars, he worked with Elon Musk to take Tesla public.  When Nike's customers didn't respond to a new kind of shoe, he gave Nike the insight that transformed the shoe into one of their top selling products.

Since 2008, Sydney has collaborated with Elon Musk, Sir Richard Branson, Pierre Omidyar, Nike’s Executive team, Evan Sharp, Tim Chen, and a range of other strategic and business visionaries. He has worked with leaders across diverse industries to actualize the potential of the organizations they lead. His motivation stems from understanding the fundamental human elements that pave the way for growth, innovation, and authentic transformation. In pursuit of this endeavor, he has assembled a world-class team, conducted extensive interviews with individuals from across the globe, and partnered with top-performing companies and venture capitalists.

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